Do I need a Website?

First of all, every business should have a web site regardless of the type of business. A web site is like a company's business card and provides potential customers with another easy way to contact and find you and find out some basic information about the products and services you provide. It is a very simple, cost-effective way to reach more potential customers and every business should be interested in that.

When users go to a website, it is because they want to do one of two things:

  1. Get information they need, such as finding out how much snow is on the local ski hill, getting the current value of a stock, researching the major industries of Turkmenistan, finding an e-mail address for an old high-school friend, or learning how to fix a broken pipe under their bathroom sink.
  2. Do something they find worthwhile, such as downloading the latest version of a software program, playing an online game, buying clothes, having some fun when there is nothing good on TV, or contacting a plumber to fix the sink.

The two are interrelated, but in each case, it is the web visitor who determines what is useful, not the business behind any given website. Another thing to remember is that a website brings people back by remaining useful even after the first visit, usually by posting useful new information or things to do fairly regularly.

Not every business needs to spend a lot of money on a web site, however. For example, a landscaping business would probably have no use for advanced internet applications such as e-commerce, on-line forums, user registration etc., since the services this company provides cannot be delivered over the internet.

There are ways, however, that even a landscaping business could benefit from advanced technologies of the Internet. It could, for example, be interesting to provide customers with an on-line tool to help them determine what they want done on their property or to provide a way for customers to log-in to their account to see design proposals that the landscaping company has prepared.

And of course, there are great benefits for your business by having a website—an enhanced reputation, better visibility, the ability to reach people around the world, and to increase sales. But do not focus on selling as much as you possibly can online. In many cases, you are more likely to appeal to people if you have a site that visitors like to visit, and like to return to. To view these website benefits click here.

Creative Lynx can build a site that works! One that is easy to search and move around, with navigation links in familiar places, text that is easy to read, and a friendly, accessible, attractive layout to bring people in and keep them coming back!